what we
  • Brand Identity
  • Brand Collateral
  • Packaging Design
  • UI Design
  • Website Design & Development
  • Copywriting

Wellness Infused

IV2U is leading the way in functional wellness. A key player in the changing landscape of the Australian health scene, they provide tailored IV (intravenous) Vitamin Therapies to customers in their own home. Their range of treatments deliver nutrients directly into the bloodstream for maximum absorption. Believing that everyone deserves to live at their optimal health, IV2U offer a door-to-door service with everything managed from within the IV2U app.
Blink worked with IV2U to develop a brand identity that carefully balanced science with wellness—fostering a sense of trust, integrity and safety with their prospective clients. Building IV2U’s brand included the design of their logo, tagline and app, along with full website design, build and copywriting. The consistent messaging across these assets is of an innovative, holistic healthcare brand grounded in medical research, resonating with an audience keen to optimise their health and prioritise wellbeing.

“The muted but warm colour palette selected for IV2U⁠—and reflected in the circle of dots within the logo—carefully reflects their nurturing and positive brand personality.”

When paired with the clinical typeface of the IV2U wordmark, the logo perfectly encapsulates a friendly but trustworthy identity – one backed in medical research but focused on the care of the client. We maintained this brand message throughout the UX design of the app and website, where the virtual and physical experience of the user was constantly front of mind.

“Marco and the team at Blink displayed creativity and skill beyond comprehension in bringing our brand to life. We were immediately blown away at their initial presentation and all subsequent ideas and creations from then on were just as impressive. Not only was Blink’s output exemplary, but the team’s communication and ability to meet deadlines made the process very easy. The team are also very accessible whenever we have any further needs, so it feels as if we’ll always be a part of the Blink family.”

Liam Clancey