- Brand name development
- Brand identity
- Packaging Design
- Copywriting
- Website Shopify Design & Development
- Website Design
Spice up your morning with a Toniq Lab ginger shot
Toniq Lab was concocted in the kitchen of Aileen Lam after inspiration struck during a nasty cold. Whipping up her parents’ classic remedy of ginger, honey and lemon to kickstart her recovery, she realised they’d been onto something. That something became Toniq Lab, a nutrition-focused juice shot that targets gut health and immunity.
Aileen recruited Blink Creative to bring her family’s recipe to life with the development of a name, brand identity, packaging, collateral, and website design & build. The brand needed to be bright and playful but rooted in functional health and science. Blink worked on a concept that would manifest these elements coherently, and grab the attention of retailers and consumers.
“Vibrant and fresh, everything from the wordmark and colour palette to the packaging and website design was developed to embody health and wellness.”
The brand name Toniq Lab connects with the product’s solid scientific foundations, but the alternative spelling hints at innovation and unconventionality.
The dual pairings of blue and green characterise trust, whilst the citrus yellow and guava pink capture the organic and nourishing nature of Toniq Lab’s cold-pressed juice shots. The rotation of these pairings in the branding and marketing collateral serves to integrate the communication of Toniq Lab’s central values.
