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Navigating a New Look for the Trailblazing Brand

Whereis Maps is Australia’s leading supplier of mapping and navigation software.

Since 1997 Whereis Maps has mapped 1.2 million km of roads, including nearly 80,000 km of new roads across Australia and New Zealand in 2015.

To reflect its trailblazing position, Whereis Maps required a major brand revitalisation and subsequent roll out across all print and media channels. The first since its inception in 1997.

“Blink was responsible for delivering the new visual language across all collateral to clearly communicate the precision, accuracy and reliability of Whereis Maps.”

All digital communications and even the mapping vehicles followed suit with a modern visual style, typography and fresh colour palette for a unified brand message.

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