- Brand Positioning
- Brand Architecture
- Name Development
- Brand Identity
- Packaging Design
- Media Planning & Strategy
- Advertising & Campaigns
Wax Away to a Fresh Look & Feel
For over 30 years Waxaway has been making salon quality depilatories for use in the home. Despite the superiority of its products, the brand was looking dated, was underselling the high quality of its product and was disconnected from both the depilatory market and its target customers. Blink was engaged to revitalise and modernise the brand, from its name (formerly Lilliane Caron) and identity design through to packaging, marketing strategy, online presence, digital and print communications and POS
“Beginning with the simple and aptly descriptive name Waxaway, Blink crafted a fresh and clean identity, with modern word mark and wax drop symbol – a clear waxing cue.”
A breath of fresh air for the clinical and pharmaceutical looking depilatory category, Waxaway’s bright and youthful, yet professional packaging is aligned with modern beauty products, appealing to 13 to 25-year-old females, the majority of at home waxers.
Waxaway’s colourful palette informed all marketing collateral, digital and print communications to deliver the brand’s proposition in an engaging way.
“Waxaway’s colourful palette informed all marketing collateral, digital and print communications to deliver the brand’s proposition in an engaging way.”