what we
did
  • branding
  • digital
  • packaging
  • print

Playful & Loveable Dog Accessories with Heart

Wag&Me is a brand of dog accessories designed to make life easier for owners who enjoy getting out and about with their pet. When the founders approached Blink, they did not have a brand name for their company or the first of its accessories – a lightweight neoprene dog-walking bag, designed to discreetly store used dog poo bags in its smell insulated compartment until a bin is found.

First Blink devised a name for the company. Wag & Me captures the fun of daily adventures with a beloved pet. Loveable and friendly, the Wag & Me brand name features a word mark full of personality and a stylised ampersand resembling a heart. It speaks volumes about the love and unity between a dog and its human. The brand colours purple and pink were chosen as they represent devotion, playfulness and love.

“Loveable and friendly, the Wag & Me brand name features a word mark full of personality and a stylised ampersand resembling a heart.”

Blink then devised the name ‘Poochette’ for the dog walking bag. A play on the French word pochette – a small clutch like bag, Blink added an O, and the name very specifically describes its purpose.

The accompanying website and collateral make the Pochette the hero with large scale product photography, while illustrations mirror the brands playfulness and explain the product.