what we
did
  • digital
  • packaging
  • print

Conveying Style, Performance & Conscience

A pioneer in Australian professional organic makeup since 2002, the nvey eco organic makeup brand was in need of a brand revitalisation to reflect its high quality, high performance offering and to further add appeal to its main user, professional makeup artists.

Blink saw the opportunity for Nvey to be a modern and unique organic makeup brand within the professional arena, to offer the perfect blend of style, performance and conscience. To be the professional organic make up brand of choice. Blink created a stylish colour scheme of black, white and green, paired with a sophisticated minimalist look. The visual language adopts the cues of fashion rather than traditional green or eco cues. Hence, its new black matt packaging is striking and modern with a clear, bold typeface.

Its accompanying print advertising, website and trade collateral which feature striking full colour photography, follow suit whereby makeup is being completed by a professional artist for a fashion shoot.

Blink saw the opportunity for Nvey to be a modern and unique organic makeup brand within the professional arena, to offer the perfect blend of style, performance and conscience.