what we
did
  • branding
  • digital
  • print

Defining Contemporary Luxury

Nue Hawthorn is a series of luxuriously appointed contemporary residences by WAF Constructions, a Melbourne based property development company that produce unrivalled contemporary living spaces in superb locations.

WAF Constructions engaged Blink to develop a name, brand identity, display suite, and full range of marketing materials for this unique project in the leafy inner eastern suburb of Hawthorn.

“Nue’s wordmark stands boldly, forme cut on the brochure cover, as if a window view to Melbourne’s skies at dawn and dusk.”

Nue, a French word pertaining to the sky, clouds and heaven was chosen for WAF Constructions stunning Hawthorn development due to the breathtaking views each apartment enjoys.

Nue’s wordmark stands boldly, forme cut on the brochure cover, as if a window view to Melbourne’s skies at dawn and dusk.

With refined full colour location and lifestyle shots complemented by stunning architectural renders, Nue’s marketing collateral delivers a unified and tasteful glimpse of a tranquil, thoroughly modern, and sophisticated life in Hawthorn and surrounds, and one of course, with exceptional views.

“Blink Creative has made the marketing of our last 2 developments an enjoyable process. The team are so professional and have been very easy to deal with. They devised sophisticated and stylish brands that captured the essence of each of our developments accompanied by beautifully designed marketing materials from sales brochures and flyers to websites and display suites. They really are experts in their field. I recommend them highly.”

  • Stephanie Fry
  • Owner, WAF