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A Modern Perspective for Australian Luxury Carpet Brand

Godfrey Hirst has over 140 years Australian manufacturing experience and is recognised as one of the top 10 carpet manufacturers in the world, producing the highest quality broadloom carpets for Australian and global markets.

Hycraft is Godfrey Hirst’s premium natural wool carpet offering. Certified by The Woolmark Company, Hycraft carpets are hard wearing and beautiful, providing luxury to all interior spaces.

Godfrey Hirst approached Blink to design a new brochure to promote its Hycraft range. Formerly designed in house, the company required a fresh and modern perspective on the luxury carpet brand in order to engage a discerning audience of homemakers and home improvement professionals.

The sophisticated range and designer hues of Hycraft carpeting, along with modern luxe home trends provided the inspiration for this designer brochure.