- Brand Name Development
- Brand Architecture
- Brand Identity
- Print Design
- Packaging Design
- Photography & Art Direction
- e-Commerce Website Development
The Smart Baby Wrap
BubbaCosy is an innovative baby wrap designed to swaddle and cocoon babies with security and comfort. Made with a 100% Australian washable and breathable wool duvet inside, BubbaCosy is a smart wrap that fits in prams, cradles, cots and bassinets. No need to constantly rewrap baby or use extra blankets.
The BubbaCosy brand identity needed to communicate its warm, cosy and comforting premise. It also needed to communicate the unique and innovative features of the wrap, differentiating it from traditional baby swaddles. Hence, Blink developed the name BubbaCosy.Launch Website —
“Evoking a warm and comforting personality, the BubbaCosy word mark is a playful, friendly and cute, enhanced by illustrated mother and baby owls that are traditionally associated with night time.”
Evoking a warm and comforting personality, the BubbaCosy word mark is a playful, friendly and cute, enhanced by illustrated mother and baby owls that are traditionally associated with night time.
A soft and warm palette of pea green, chocolate brown, orange and beige together with in situ photography further enhances BubbaCosy’s comforting premise across its packaging, website, marketing collateral and online advertisements.
“Working with Blink Creative was an absolute pleasure. At the inception of my business they were my advisors, creators and together we always found the best solution. I appreciate how proactive and passionate they were about creating the best outcome for my product and website. I am very proud of their work when others are admiring our packaging, website or the design of our stand at exhibitions. After 10 years in business I am still relying on Blink Creative for its advice.”
- Ivana Mostafa
- Owner, BubbaCosy