- Brand Name Development
- Brand Identity
- Print Design
- Packaging Design
- Website Design & Development
- Digital Marketing
Refreshing the Aquarium Product Category
The Aquaplenish water Changing System is an automated water changing system that conditions, monitors and replenishes aquarium water. A new technology, the automated Aquaplenish system revolutionises what was once a manual process, and in doing so takes the hassle, difficulty and mess out of replenishing aquarium water, completing the process quickly, easily and safely for aquarium inhabitants.
Blink devised the name Aquaplenish to aptly describe the main purpose of this new and technologically advanced product.
The custom, rounded font appears to have been shaped from water and its brand device of fish in flowing water – communicates fish health, fresh water and revitalisation, a concept further enhanced by its blue colour scheme.
Launch Website —
Blink simplified the overly technical product language, creating custom icons and categorising and communicating the product’s use in an interesting and straightforward manner.
The Aqua Plenish branding style heralds a new look for the aquarium product category which is devoid of engaging or appealing branding and design. This extends to product communication which can be complex and confusing.
Therefore, Blink simplified the overly technical product language, creating custom icons and categorising and communicating the product’s use in an interesting and straightforward manner, consistent with the fresh, energised style of the Aqua Plenish branding.
All together presenting the Aqua Plenish system as an appealing prospect for the home aquarium enthusiast and retailer alike.
“One of the pleasures in the Aquaplenish journey was the opportunity to work with the Blink Creative team. The creative thought from branding, packaging and website design far exceeded our expectations.
We are delighted to have Blink Creative working with us on the international launch of Aquaplenish.”
Glen Penrose
Owner, Aquaplenish
